Elisa Watson
Creative Director & Marketing Professional
About Me
As a seasoned Creative Director, Graphic Designer, and Marketing Professional, I bring over two decades of diverse experience to the table. From overseeing expansive multi-faceted, multi-platform campaigns to crafting compelling brand identities, I’ve successfully handled projects of all sizes and complexities. Need an ingenious solution for a direct mail campaign featuring champagne flutes? I’ve got you covered.
My ultimate aim is to collaborate closely with my clients to produce clean, well-balanced designs that deliver tangible results. I am passionate about harnessing the power of extraordinary typography and image to create impactful visuals. Drawing upon my fine art background, academic and professional qualifications, I approach each project with a fresh, unique perspective, ensuring that the work stands out and leaves a lasting impression.
Let’s work together to bring your creative vision to life and elevate your brand’s presence in the most remarkable way possible.
Awards
- AMA Baltimore Winner, 2014 – Best Advertising Campaign
- Print Quality Awards Winner, 2008 – Best of Category
- Hermes Award Winner, 2007 – Gold award
- PRSA Awards Winner, 2006 & 2007
- Aster Awards Winner, 2006 – Gold Award
- American In-House Design Award Winner, 2006 & 2007, 2014
- Alfred Knight Awards Winner, 2006 & 2007, 2008, 2009
- GD USA Health & Wellness Awards Winner, 2022
Design is only as strong as its ability to communicate with a targeted audience.
Areas of Expertise
Branding
Logo design is crucial for establishing a strong brand. A well-designed logo visually expresses your company’s values, personality, and purpose, leaving a lasting impression.
Digital
A strategic digital approach aligns business objectives with effective tactics, optimizing reach and conversion for measurable results. Seamless user experiences through digital design drive growth.
Print design remains an important medium for delivering impactful messages. From brochures and posters to direct mail and annual reports, print engages the senses and offers a unique and memorable experience.
Recent Clients
Experience
2016-2023
Creative Director, Redstart Creative
Conceive and implement visual marketing strategies and campaigns for clients that range across print and digital platforms. Create engaging brands and campaigns for clients that tell a story and elicits an emotional response. Working directly with the clients; creating concepts for all forms of creative work. Managing, guiding, and overseeing design, graphic arts, and marketing personnel to deliver completed campaigns to clients. Working with the entire Redstart team, across departments, to ensure client work meets and exceeds expectations, as well as produces trackable results.
2014-2016
Senior Graphic Designer, Ainsley & Co.
Concept and create designs for a variety of agency clients, including branding, websites, print, digital media, campaign design and implementation, and specialty direct mail. Utilize those elements to extend brand recognition for clients via social media and web outreach. Art direct photo and video shoots for client campaigns. Work closely with other designers, developers and the account team to maintain deadlines and continually support campaigns and clients. Working directly with the Owner to design proposals and presentation materials.
2010-2014
Art Director, Baltimore Symphony Orchestra
Art direct a team of creatives to concept, design, and produce ALL print and web marketing materials/campaigns for the BSO, across the Marketing, Development, and Education departments. Working with the marketing team to maintain a clean production schedule, dividing projects among designers to produce projects on time and within budget. Oversee that all projects follow appropriate style guide, while providing artistic direction and design.
2006-2010
Graphic Designer, MedStar Health
Concept, design, and produce high quality marketing materials for the Marketing Department. Creating brochures, ads, logos, posters, books, and all other print materials; as well as designing for the web. Attending and art directing, photo and TV shoots, as well as photographing when needed. Working directly with both account executives and hospital executives to create affective designs for major hospitals and diversified businesses in the Baltimore and DC areas.
Testimonials
When it comes to graphic design and branding, Elisa is exceptional. She has an eye for fresh, spot-on design and–better yet–illustration that is difficult to find in one professional.
Portfolio
